Sunday, February 3, 2008

Live Blogging of Super Bowl XLII Commercials

I will begin live blogging of Super Bowl XLII commericals in about 3 hours (give or take a few minutes). Below is a summary of the Super Bowl ads, as compiled by Sports Business Daily,

First quarter: Bud Light (two), Bridgestone Firestone,, Dell, FedEx,, Gatorade, Diet Pepsi Max, Pepsi Stuff,, Under Armour.

Second quarter: Budweiser, Bud Light, Audi, Bridgestone Firestone, Careerbuilder,com, Doritis, Gamin, GMC/Yukon, Planters, SoBe Life Water, Tide, T-mobile, Toyota, the White House Office of National Drug Control Policy, Paramount/Marvel (Iron Man).

Third quarter: Bud Light (two), Bridgestone Firestone,,, Coca-Cola, eTrade, Vitaminwater, Hersey's Ice Breakers, Hyundai (two),, NFL (featuring Ephraim Salaam and Chester Pitts of the Texans).

Fourth quarter: Bud Light, Coca-Cola, eTrade, PepsiCo Amp, Sony Pictures (You Don't Mess with the Zohan), Taco Bell, Toyota, Sunsilk, Victoria's Secret.

To Be Announced: Disney Studios (for Wall-E and The Chronicles of Narnia: Prince Caspian), Fox Studios (Jumper), Doritos, New Line Cinema (Semi-Pro), NFL Network, Toshiba, Universal Pictures (for Wanted and for Leatherheads).

A few ad details gleaned from newspaper accounts and assorted press releases have filtered out and are as follows:

The SoBe Life Water spot will feature supermodel Naomi Campbell and, apparently, a group of unclad reptiles.

NFL Network's "Bold Predictions" continues last year's theme of preseason predictions gone awry, as in a fan saying of Giants quarterback Eli Manning, "The closest Eli comes to a Super Bowl ring is when he gives Peyton a manicure."

Under Armour's 60-second spot for a new line of shoes will feature more than 25 athletes, including softball pitcher and Olympic gold medalist Cat Osterman of Houston.

Sunsilk, a hair care brand from Unilever, will feature Madonna, Shakira and Marilyn Monroe in its spot.

The Wall Street Journal reports that PepsiCo's plans include a 60-second music video featuring a song selected by fans. Finalists include Kina Grannis, Landon Austin and Nivia. The winner's song will be released as a single by A&M.

Also from the WSJ: One of Coca-Cola's ads features a Macy's Thanksgiving Day parade balloon fight involving Underdog, Stewie (from Family Guy) and Charlie Brown balloons. Another features former Senate Majority Leader Bill Frist and political consultant James Carville.

The Associated Press says one of PepsiCo's ads will feature a 60-second visual without sound in which two deaf people are driving to a friend's house at night but are unsure of the location until they honk their car horn repeatedly. That enables them to determine that the only house that remains dark is that of their friend. The spot has gotten a thumb's up from the National Association of the Deaf, the AP reported. Another PepsiCo ad will feature singer Justin Timberlake, the Wall Street Journal says.

Planters will use its ad to launch a new line of snack foods, and Dell will announce a partnership a company that donates a portion of sales proceeds to treat AIDS patients in Africa, according to Brandweek.

Taco Bell's ad will launch a new Fiesta Platters meal, the company says.

The AP says that one of Bridgestone's three ads will feature a car about to run over Richard Simmons and that Audi's ad will have Godfather theme.

Let's get to the game.......and the commercials.

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